About the founders

Sarah Ulstrup and Jade Lum are French Destination Wedding Planners based in Paris. Together, we bring complementary expertise in event planning and creative direction.

Sarah comes from a creative leadership background at Owkin, a French AI unicorn. She held prior roles in events, design and media across Paris, Washington, DC and Los Angeles, where she worked as an actress.

Jade adds a strong foundation in events, design and digital marketing. Her career spans Hawaii, Switzerland, and Paris, where she most recently led digital marketing at Owkin.

Together they co-founded Alluna, a wedding planning agency catered to international couples. As American expats married to French men, they speak both English and French.

The agency grew out of years of experience in corporate and private events, where creativity, precision and discretion are essential. Drawn to the intimacy and emotional richness of weddings, they are focused on thoughtful execution, creative design, and a clear understanding of what makes experiences feel intentional and memorable.